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If your growth has stalled, we'll talk directly to your best customers to uncover what's driving or blocking their purchase decisions. Our 4-6 week diagnostic projects regularly result in a measurable uplift for clients.
Find out what actually makes people choose you, then use it to sharpen messaging and unlock new, repeatable acquisition loops.
Our work has helped teams materially increase conversion by aligning growth activity to real buyer motivation, not assumptions.
Identify the moments that matter most to your best customers and remove the friction stopping others from getting there.
We’ve helped teams uncover hidden value drivers that led to step-change improvements in early usage and engagement.
Understand why some customers quietly disappear while others stick, spend more, and recommend you without being asked.
Our research has directly informed retention strategies that reduced churn and increased organic referrals.
Clients value our ability to rapidly immerse ourselves in a new topic, then blow their minds with fresh perspectives from customers. We have a particular fondness for scale-ups in high-consideration categories (travel, healthcare, insurance, education).
We also partner up with agencies to enhance their product research capacity with our brains and experience.
"Muir Wood & Co are the perfect partners for businesses doing research for the first time."
“This research gave us a more nuanced understanding of our reader needs and is already impacting our project roadmap and design strategy.”
"Not only did Andrew and Maia deliver valuable insights and product implications but they steered the team through the process, engaging them at every turn and ensuring even greater appetite for research going forward."
"Muir Wood & Co are the perfect partners for businesses doing research for the first time."
“This research gave us a more nuanced understanding of our reader needs and is already impacting our project roadmap and design strategy.”
"Not only did Andrew and Maia deliver valuable insights and product implications but they steered the team through the process, engaging them at every turn and ensuring even greater appetite for research going forward."
We're not just researchers, we are builders, designers, organisers and side-hustlers. Andrew has worked in multiple startup product teams, Sam's won awards for his design projects and Maia's been deep in the field for charities.
MEng, PhD, FRSA, CMRS
Andrew is a research craftsman, honing his approach for over 12 years. He started with a PhD on the evolution of consumer products, but then the alluring scent of post-it notes and sharpies lured him into the world of commercial product strategy. He believes that research can unlock innovation across teams and disciplines. And he thinks the best projects are fast, affordable, collaborative and fun.
He has a gift for quickly grasping new topics and sectors and seeing connections between them. His passion for making, and training in design allow him to translate research into action. As a 5-time best man and 2-time wedding celebrant, he loves a story, and searches for new immersive ways to explain customer needs and behaviours.
BA (Oxon), MSc
Maia is in her element in the field, whether she’s nosing in fridges in the name of ethnography, or putting people at ease to open up about their fears. Degrees in Human Sciences and International Development mean she is endlessly thoughtful about what makes people tick and how to design a world that works better for them.
When Maia isn’t exploring new topics for clients, she still looks for ways to expand her understanding of the world. She recently cycled from the UK to Turkey, with the greatest joy coming from meeting people in the most in-between places. That ability to plan out several months in the saddle comes in handy when she diligently ensures that our research operations run smoothly.
BSc
Sam is an award-winning product designer turned strategist, with a talent for transforming consumer insights from scribbles into hands-on prototypes. Growing up between Thailand and Argentina has given him a unique lens on human-centred design, allowing him to spot cultural nuances and bring fresh perspectives to every project.
With a degree in Product Design & Technology from Loughborough University, Sam is always looking ahead, integrating AI to drive innovation further and faster. He’s passionate about bridging design thinking with rapid delivery, helping businesses create real impact without the fuss. When he’s not strategising, Sam is exploring the latest in AI and design, continuously seeking ways to push the boundaries of what's possible.
Sharing observations, processes and learnings from our projects.
Ditch the family tech support stress and transform those "help, my internet's broken!" calls into meaningful moments with these AI-powered strategies for teaching (and keeping your cool with) the less tech-savvy loved ones in your life.
Second in a new four-part series where we explore the future of industries. We’re fast forwarding to 2026, to examine how Private Tutoring plays an increased role in future education ecosystems.
First in a new four-part series where we explore the future of industries. Starting with the world of private tutoring, which is likely to play an increased role in future education ecosystems.
Educational materials for teams and individuals looking to grow their research skills.
Research trail guide: When to hit the roadField research uncovers insights you can’t get remotely, like real-world behaviours and hidden constraints. This guide helps you decide when to invest in fieldwork and when to stick with remote or lab research, using practical examples to show the way.
Research trail guide: Bringing participants back on trackDo you find your participants tend to waffle for too long? Here are some techniques for keeping user research interviews focused, including prevention strategies and methods for redirecting off-topic conversations.
Research Trail Guide: Price research #4 – Price thresholdsJust like eating spicy food, everyone has a different tolerance for spending money on things. Here’s how to get this info out of your customers and use it to find out their willingness to pay for your product.
