Field research uncovers insights you can’t get remotely, like real-world behaviours and hidden constraints. This guide helps you decide when to invest in fieldwork and when to stick with remote or lab research, using practical examples to show the way.
Do you find your participants tend to waffle for too long? Here are some techniques for keeping user research interviews focused, including prevention strategies and methods for redirecting off-topic conversations.
Just like eating spicy food, everyone has a different tolerance for spending money on things. Here’s how to get this info out of your customers and use it to find out their willingness to pay for your product.
The next tool to add to your price research belt: work out which of your features customers are most likely to pay for. Hopefully your product isn't all sprinkles and no ice cream!
Are you the bun or the pickle in your customer’s life? Analysing their spending is the best way to know for sure.
Trying to build pricing research into your customer interviews? Here’s a useful framework to add to your tool belt.
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We’re offering two free, 50 min calls a week to founders and product people who want to improve their research projects
How to filter your research participants so you only speak to the cream of the crop
Maia explores how to nail down who you need to speak to when you’re planning a round of interviews
Did you read and enjoy our Introduction to learning goals a while back? Course you did! Well here's the next instalment...
Andrew introduces learning goals: why they're important and what makes a good 'un.
Maia lifts the lid on how to turn your jumbled interview notes into a coherent, outcome-oriented summary.
What to do when life gives you unsatisfactory participants. Maia explains in the third article of our Research Trail Guide series.
For the second instalment of our Research Trail Guide, here’s an overview of the techniques and principles we use to make sure our participants feel able to open up.
For the first instalment of our Research Trail Guide articles, here’s a quick run-through of the interview-opening principles we use ourselves and teach to clients to get conversations off to the best possible start.
