Do you find your participants tend to waffle for too long? Here are some techniques for keeping user research interviews focused, including prevention strategies and methods for redirecting off-topic conversations.

Second in a new four-part series where we explore the future of industries. We’re fast forwarding to 2026, to examine how Private Tutoring plays an increased role in future education ecosystems.

First in a new four-part series where we explore the future of industries. Starting with the world of private tutoring, which is likely to play an increased role in future education ecosystems.

Muir Wood & Co is looking for a motivated, articulate and curious product strategy intern to join our team.

We want to know how people who do research are improving their skills. Whether you’re a university-trained researcher or you’ve picked it up as part of your job, we’d love you to complete this 5 minute survey.

Just like eating spicy food, everyone has a different tolerance for spending money on things. Here’s how to get this info out of your customers and use it to find out their willingness to pay for your product.

The next tool to add to your price research belt: work out which of your features customers are most likely to pay for. Hopefully your product isn't all sprinkles and no ice cream!

Are you the bun or the pickle in your customer’s life? Analysing their spending is the best way to know for sure.

Trying to build pricing research into your customer interviews? Here’s a useful framework to add to your tool belt.

We’re offering two free, 50 min calls a week to founders and product people who want to improve their research projects

How to filter your research participants so you only speak to the cream of the crop

9 startup problems research can help you solve

Maia explores how to nail down who you need to speak to when you’re planning a round of interviews

Five user research resolutions that startup teams should be making in 2023

Did you read and enjoy our Introduction to learning goals a while back? Course you did! Well here's the next instalment...

Why's it often so hard for small agencies to work with large corporate clients? Andrew gathers answers and suggests some solutions.

Andrew introduces learning goals: why they're important and what makes a good 'un.

Maia lifts the lid on how to turn your jumbled interview notes into a coherent, outcome-oriented summary.

What to do when life gives you unsatisfactory participants. Maia explains in the third article of our Research Trail Guide series.

We’ve packaged up some golden nuggets from our extensive product research consulting experience into a collection of workshops to help startups succeed with their own research projects.

For the second instalment of our Research Trail Guide, here’s an overview of the techniques and principles we use to make sure our participants feel able to open up.

For the first instalment of our Research Trail Guide articles, here’s a quick run-through of the interview-opening principles we use ourselves and teach to clients to get conversations off to the best possible start.

The origin story of Muir Wood & Co: how two cousins came to be running a research consultancy together.

Remote interviews are a useful part of our research toolkit, especially right now. In this article, we share the principles and techniques we use to make them successful and encourage you to use this downtime to learn more about your customers.

Mentoring with Google Launchpad x Startup Wise Guys in Tallinn

In early October, Andrew was invited to Malaga to be a mentor and workshop leader at the latest Google Launchpad Accelerator. Here's what happened.