Concept evaluation

We help clients make confident product decisions

Choosing between different ideas and opportunities can lead to endless team debates. We replace subjective discussions with clear evidence, following a systematic yet practical research process that aligns with both your customers' needs and your team's capabilities.

“Andrew led our creative technology team, as well as our clients, through a very complex and uncertain challenge. And he gave us energy and reassurance throughout the process.”

^{Alessandro Pula, Director of Experience at The Mill}

Case studies

We’ve evaluated all sorts of products, from smart vending machines to car sharing schemes to 3D video calling tools.

The Mill discovery in a global automotive client

Helping a creative production agency find new commercial applications for their 3D visualisation technologies

Loomery x The University of Exeter

An agency partnership which resulted in a new product being launched in 8 weeks

We've also run concept evaluation research for:

Large UK media brand | Large US air purifier | Strobe | Vatic | Global food and beverage brand

What you get at the end

Bespoke evaluation framework

It’s unlikely that we’ll be comparing apples with apples. 

We’ll identify qualitative and quantitative variables that allow us to compare solutions against each other fairly.

Repeatable process

The entire process will be transparent and repeatable. You can use it for testing future concepts.

Idea development

During the research, it’s likely that we’ll uncover ways of improving your ideas, or combining elements of each.

These will also be included in our findings report.